Privacy Policy

1. Who We Are

Closet DJ ("we", "us", or "our") is a digital wardrobe management application. We are responsible for your personal data as described in this policy.

For privacy-related questions, contact us at privacy@closetdj.com.

2. What This Policy Covers

This policy explains:

• What personal data we collect
• Why we collect it
• How we use and store it
• Who we share it with
• Your rights over your data

3. Data We Collect

4. Why We Use Your Data

5. AI Features & Your Data

Closet DJ uses AI in three ways:

Photo Import: When you upload a photo of yourself or a clothing item, our AI analyses the image to identify and categorize clothing. Images and prompts are sent to Google Gemini for processing via Lovable's AI gateway. Uploaded images are then discarded and deleted.

Image Enhancement: When you use the image enhancement feature, your clothing item photo is processed by an AI model to generate an improved product-style image. The result replaces or supplements the original photo in your wardrobe. This feature consumes AI credits.

Style Assistant (Pro plan): Conversations with the Style Assistant are stored so you can refer back to them. Your messages, wardrobe context, and approximate location are sent to Google Gemini / Open AI's ChatGPT for processing to generate responses. You can adjust how the assistant speaks to you using the "DJ Tone" personalisation toggle in Account Settings.

Try It On (avatar and try-on images): If you choose to set up an avatar, the full-body photo and face close-up you upload are sent to Google Gemini via Lovable's AI gateway to generate your avatar and profile portrait. In the same process, a separate AI vision request produces the written description of your appearance covered in Section 3. Your uploaded photographs are deleted from our systems once generation completes. When you then use Try On, your avatar and the photos of the clothing items in that outfit are sent to the same provider to produce the try-on image. Underwear and lingerie are never rendered on your avatar; they are shown on a plain mannequin instead. Your appearance description is also included in Style Assistant and outfit-suggestion requests so that recommendations suit your colouring.

Voice Input: If you speak to the Style Assistant instead of typing, the audio you record is sent to Google Gemini (via Lovable's AI gateway) to be transcribed into text. Only the resulting text is used to generate a response and stored with your conversation; the audio recording is not retained after transcription.

AI Providers: AI requests are processed by one or more of the following providers depending on the feature and configuration:

• Google Gemini (Google LLC): used for photo import, image enhancement, voice transcription, avatar and try-on image generation, and the Style Assistant
• OpenAI / ChatGPT (OpenAI, LLC): used for the Style Assistant

All AI requests are sent through Lovable's AI gateway, which forwards them to the provider above that serves the model in question. The specific model used may vary per request and is not determined by user selection. Your data is not routed to any AI provider other than those listed here.

AI Analytics via PostHog: Every AI request, including photo imports, image enhancements, and Style Assistant messages, fires an analytics event to PostHog (EU servers, eu.i.posthog.com). Each event contains:

• Your input: a truncated version of your prompt or image description (up to 5,000 characters)
• The AI's response: a truncated version of the output (up to 5,000 characters)
• Technical metadata: AI model name, provider name, response time (latency), and token counts

This data is used solely to monitor AI feature performance and reliability.

We do not use your photos or wardrobe data to train AI models for third parties. Each provider's API usage policy governs how they handle your data. We do not opt in to any data sharing for model training purposes.

6. Third Parties We Work With

Stripe handles all web payment transactions directly. For iOS users, payments are processed by Apple through the App Store. For Android users, payments are processed by Google through the Play Store. We never see or store your full card or payment details on any platform.

When you use AI features, your data (images or chat messages) passes through Lovable's AI gateway before reaching the AI model. AI processing is performed by Google Gemini, and for the Style Assistant also by OpenAI (ChatGPT). The model used may vary per request. Each provider processes data in accordance with their own privacy policy.

Every AI request also sends an event to PostHog (EU servers, eu.i.posthog.com) containing: a truncated version of your input (up to 5,000 characters), a truncated version of the AI's response (up to 5,000 characters), the model name, provider, response time, and token counts.

7. Where Your Data Is Stored

Your data is stored on Supabase infrastructure, primarily in the EU/EEA. Some third-party services (Stripe, Google, OneSignal, RevenueCat, OpenAI, Resend, Telegram, Axiom, BigDataCloud) may process your data in the United States or other countries. PostHog processes analytics data within the EU (Ireland). Where data is transferred outside the EU/EEA, appropriate safeguards such as Standard Contractual Clauses are in place.

8. How Long We Keep Your Data

When you delete your account, all your personal data is permanently deleted from our systems. This includes your clothing items, outfits, trips, AI Style Assistant conversations, AI credit usage logs, device records, and account information. Billing records may be retained longer where required by applicable tax and financial law.

9. Your Rights

As a user, you have the right to:

• Access: request a copy of the personal data we hold about you
• Rectification: ask us to correct inaccurate data. Because your appearance profile is written by AI and can be wrong, you can edit it yourself at any time at Profile → Colouring & features
• Erasure: delete your account and all associated data, including wardrobe items, AI conversations, credit usage logs, and device records (available directly in Account Settings)
• Portability: request your data in a structured, machine-readable format
• Restriction: ask us to limit how we use your data
• Object: object to processing based on legitimate interest
• Withdraw consent: where processing is based on consent (for example, marketing emails can be turned off at any time from Account Settings → Email Preferences, and your avatar and appearance profile can be erased at any time from Profile → Avatar)
• Opt out of personalized ads: free accounts can review or withdraw their advertising choices at any time from Settings → Account → Privacy → Ad privacy choices, or remove ads entirely by upgrading to a paid plan

To exercise any of these rights, email us at privacy@closetdj.com or use the in-app chat. We will respond within 30 days.

If you are located in the EU, you also have the right to lodge a complaint with your national data protection authority.

California Residents

Serving personalized ads involves sharing identifiers such as your advertising ID and IP address with Google, which California law treats as a "sale" or "sharing" of personal information for cross-context behavioural advertising. You have the right to opt out. Google's consent tool presents a "Do Not Sell or Share My Personal Information" choice to residents of California and other US states with comparable laws; you can open it at any time from Settings → Account → Privacy → Ad privacy choices. You can also email privacy@closetdj.com with the same subject line. We do not sell or share personal information belonging to anyone we know to be under 16, and we will not discriminate against you for exercising this right.

10. Cookies & Local Storage

Closet DJ uses browser local storage and session storage to keep you logged in and remember temporary preferences.

PostHog may set cookies or use local storage to link analytics events and session recordings to your user profile across sessions.

Advertising Cookies

Free accounts are supported by ads. Our advertising partner, Google, may set cookies and read your device's advertising identifier in order to select ads, measure how they perform, limit how often you see the same ad, and detect fraud. Where you have given consent, those ads are personalized, which means Google may build an interest profile and show you ads based on your activity across other sites and apps. Which plans carry ads is set per plan; our Pricing page lists exactly what each plan includes.

We never hand your wardrobe, photos, outfits, avatar, appearance profile or Style Assistant conversations to advertisers. What Google receives is limited to standard ad-request information: your IP address, device and browser details, your advertising identifier, and which screen the ad was shown on.

Your advertising choices are collected and stored by Google's consent tool, which appears the first time an ad is about to be shown to you. It is the single place these choices live, so what you set there is what applies. You can reopen it at any time from Settings → Account → Privacy → Ad privacy choices to review or withdraw your choices. On iOS, Apple separately asks for your permission to track before any personalized ad is served.

Declining does not necessarily remove ads. Depending on the choices you make, you may see contextual ads that are not based on your interests, ads served without cookies or device identifiers, or in some cases no ads at all. If you want ads removed outright, see the Pricing page for which plans are ad-free.

Advertising Is Not the Same as Shopping Recommendations

Closet DJ also shows shopping recommendations, for example in the Style Assistant and in the Store. Some of those links are affiliate links, meaning we may earn a commission if you buy through them. These are not the advertising described above: they are not sold by Google, they are chosen for their relevance to your wardrobe rather than to an advertiser, and no advertiser pays us to place them.

Because of that, a plan being ad-free does not remove shopping recommendations. Being on an ad-free plan means no advertising is served to you; the Style Assistant and the Store can still recommend products that carry an affiliate link.

11. Children's Privacy

Closet DJ is not intended for children under the age of 13 (or 16 in some EU countries). We do not knowingly collect personal data from children. If you believe a child has created an account, please contact us at privacy@closetdj.com and we will delete it promptly.

12. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top. For significant changes, we will notify you by email or through a notice in the app.

13. Contact Us

Privacy enquiries: privacy@closetdj.com

General support: support@closetdj.com or the in-app live chat